I know, that's how most people feel about hive related content but it's exactly what we need now as exemplified in the post.

We don't need to change our name, as seen in how a generic word like steam can be pushed up to the top of search results.

Also, about the issue with HIVE tech. that's non-existent and based on thin air cuz they don't and can't get a trademark on such a generic word as hive.

Hive tech just wanted to get some free PR and clout.

Miserable attempt to do so imho.