Good point, but to be honest: I dont want to see too many articles talking about the same thing related to HIVE itself. I think when none-HOVE people see that most content is about HIVE, they'll not even bother to subscribe to HIVE. That said, I think we need another name than HIVE. HIVE is a too generic name, and conflicts even with some of the exchanges listing HIVE Technologies as another asset. Bad start of our new community. Too little marketing experience with the witnesses who started this new home for us. And too stubborn to understand branding is key. And for any digital service, branding must include some very unique name, which can be more easily picked up by search engines. Although its a marketing nightmare, I opt for rebranding HIVE within a few months, or if we all dare, right now!