Blockchain Digital Advertising.
Introducing a decentralized, transparent digital ad exchange based on Ethereum Blockchain.
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
From the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team – funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.
*Open source
*Transparent
*Decentralized
*Efficient
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
The Challenge
*Digital advertising is overrun by middlemen, trackers and fraud.
*Users are abused
*Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month.
*Ads use about 5 seconds of mobile load time on average.
*Ads decrease phone battery life by as much as 21%.
*Privacy is violated when large media sites host up to 70 trackers.
*Malware (malvertisements, ransom-ware) is up 132% in one year.
Publishers are hurting
*Google and Facebook take 73% of all ad dollars and 99% of all growth.
*Revenue is recently down 66%.
*Bots inflicted $7.2 billion in fraud last year.
*Over 600 million phones and desktops run ad-blocking.
*Publishers cannot seamlessly monetize value added services.
*Advertisers are losing
*Advertisers lack good information on what they are paying for.
*Marketers are often fooled by bogus websites and bots that commit fraud.
*Targeting is poor, making users more likely to ignore ads.
To more detail visit https://basicattentiontoken.org/index/
