Many people, including writers and speakers, find it difficult to get a reader or listener to get the right emotions.
Riot
Another task of writers is to piss off the reader. The writer should fan the flames. The words below can be used to supplement the aggression of the characters. However, use them wisely.
These words: abuse, arrogant, knock down, bully, coward, crush, hideous, evil, hate, lies, loser, sledgehammer, nasty, payback, punishment, ruthless, snob, arrogance, insidious, whimper.
If you want to write a good selling text, you need to use the correct words. Many copywriters abuse them so much that they become clichés, nevertheless, they work.
How to learn to write and speak better
Let's read the speech of Winston Churchill during the war:
Each highlighted word makes the listeners feel something. He mixes such words as "struggle" and "tyranny" with words that evoke hope, such as "power" and "God."
This is not an accident. Smart speakers, as well as their speechwriters, fertilize their speeches with carefully selected strong words. They do it as skillfully as great romantics or writers.
Of course, this is not all that they do. It is best to use a whole set of tools for creating emotions, and strong words are just one of them.