Technology To Transform The Relation

With the rapid development of technology today, consumers can obtain more information and it becomes a burden to the company's growth.
Merculet is here to solve it. By using blockchain technology, making the transformation of the Internet of Information into the Internet of Value as its main focus.

Merculet

Merculet uses blockchain technology to transform the relations between consumers, producers, and investors. Merculet has built an Attention Value Network (token: MVP). With three core components, they are:
The UAV (User Attention Value) evaluation system will scientifically measure the value of the user's attention while seamlessly integrating with traditional rewardpoint systems.
UATs (User Attention Tokens), which is the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.
Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants.

The Goals and The Vision

Merculet's goal is to provide a one-stop solution for entrepreneurs, allowing global users to monetize their attention. Help companies develop their business by creating a mutually positive feedback ecosystem and economic redistribution of trillions of dollars.

Merculet hopes can give much benefit through blockchai technology for all users without changing their habits. any entrepreneur who values their users will achieve rapid growth through the Merculet by giving them a deeper value.

Solution

Merculet Attention Value Network
Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include:

User Attention Value (UAV) evaluation system
Attention Incentive system
Merculet Open Content Platform, to address the source of user attention

The Circulation Value of MVP
The Value Anchor of MVP
As the cornerstone token of the business growth-driving, MVP provides fundamental value anchors for entrepreneurial activities of entrepreneurs around the world:

Let entrepreneurs have more business scenarios: such as online advertising, content subscriptions. MVP will continue to support more business scenarios to drive them to grow and continuously improve the ecological value;
As a reward for user's attention, it will truly achieve the effect of 1+1>2: MVP is not limited to a single App or a single enterprise but can circulate. It is closely related to the growth of various enterprises in multiple scenarios. At the same time, effective evaluation of user's attention can be used to endorse entrepreneurs so that the business logic can be quickly operated.
As an incentive for the basic amount of effort in Open Content Platform, such as rewards for translators;
As a reward for high-quality content producers in the process of content circulation, promote the sound development of content ecology.

Characteristics of MVP
MVP has the following features:

Limited total amount: maintain a certain degree of expandability and scarcity;
Numerous circulation scenarios: with a wide coverage, it supports all business scenarios of customer service enterprises;
Wide target audience: Attention Economy covers the entire mobile Internet users. MVP can deepen the transformation and evaluation of user value, and gradually guide value sharing.

The Circulation of MVP
MVP, as the cornerstone token of Merculet, runs through the entire system and is 15 used by different holders: entrepreneurs, users, content contributors and advertisers

Technology Implementation of Merculet
Multi-tier Architecture with Multi-Chain and Multi- Asset
The establishment of a distributed business requires three basic prerequisites:

Internet Users Onboard
Internet Enterprises Onboard
The maturity of blockchain fundamental technology and products

Merculet Protocol Suites
Merculet consists of a series of protocols and DApps (Decentralized Applications) running on top. Some of the protocols are as follows:

ATP: Attention Tokenization Protocol
ARP: Attention Reward Protocol
UCP: Universal Content Protocol
UIP: Universal ID Protocol

Merculet UAV Evaluation System

UAV Evaluation
The UAV system is seamlessly compatible with the traditional rewardpoint systems. It could scientifically evaluate the value of user's attention. The distributed ledger design brought by blockchain technology solves the trust and contract issues between users and entrepreneurs. It uses a more secure, transparent, efficient, and unchangeable UAV value to ensure user rights and mutual-trust in internal circulation.

The Issue of UAT
The emergence of UAT allows entrepreneurs to formulate their own operations and redeem rules more flexible, providing users with more valuable rights to exchange. At the same time, MVP as the cornerstone token achieves synergy and value exchange among different entrepreneurs.

Application Market of Merculet UAT Alliance
Goals of Application Market of Merculet UAT Alliance:

To build an era of token, incentive is directly linked to the UAT/MVP owner;
The rights and interests of alliance users are symbiotic, incentive conversion is smooth, and the value scene seamlessly switches;
Decentralized autonomous operations: eliminate the complexity of point-topoint cooperation settlement before;

Golden Triangle of User Incentive

Merculet Open Content Platform

The Open Content Platform will be oriented towards the global and entire industry chain, based on consensus and driven by tokens. It provides a decentralized solution with community autonomy and consensus to solve the content circulation problem.

The Open Content Platform will be able to realize automation operations, and will be open to all parties in the content industry: existing public chains, existing chain applications, content creators, content demanders, and content copyright trading platforms etc. It assists them to achieve quick docking and benign operation.

Future Architecture of Content Module

Metadata layer
Merculet will define a set of extensible metadata model standards to include content and related stakeholders to help each content and various stakeholders settle in.

Public ledger level
A multi-layered approach to record the results that need to be confirmed, including reputation, attention evaluation, and community voting results.

Open platform
Merculet will develop a protocol group (see 2.3.2). Any organization can access content-related services according to the protocol group, including but not limited to recommendation systems, labeling systems, copyright rights acknowledgment, audience profiles and data analysis. Reputation mechanisms are used to assess the quality of services provided by various service providers.

Application layer
It's the end-user-oriented DApp which is accessed according to the protocol group defined by Merculet or from the service provider who provides the protocol from the open platform layer.

Universal Content ID/UID
UID as part of Merculet 's unique identity access protocol and is used to uniquely identify content identities on different chains or centralized content platforms.

Universal Content Protocols
Merculet provides the universal content protocols, abstracting the invoking of a smart contract, other third-party services and cross chain’s services. These protocols are developer friendly and can lower the development cost. The extensibility and compatibility will be guaranteed by updating the protocols continuously.

Reputation System
As a commercial system, Merculet intends to introduce a reputation system into a chain for better consensus judgment, maintenance of good community development. The reputation system is an important system feature for the user besides token value, because the token can be used for redemption and circulation, and can be obtained through other means, and when in consensus judgment, every vote will be determined by the token user.

Consensus Mechanism of Application Layer: R+POS
The consensus mechanism is an integrated upgrade version based on POS + Reputation, the final result of the vote will be calculated by the quantity of the token and the reputation value of voters.

Token

Volume: 10,000,000,000 MVP
(Finite supply. All MVP tokens pre-minted.)
Softcap: 10,000 ETH
Hardcap: 37,000 ETH

Private Sale: 21,000 ETH
KYC/AML Required
1 ETH= 87,500 MVP
Min Contributions: 150 ETH
Max Contributions: 1,000 ETH
Vesting Period: 5 months (20% token released per month, starting from token release)
Period: Registration starting from April 5, 2018, 8am CST

Public Sale: 16,000 ETH
KYC/AML Required
1 ETH = 70,000 MVP
Min Contributions: 0.1 ETH
Max Contributions: 5 ETH
No vesting period
Period: April 25, 2018, 8am CST - April 30, 2018, 8am CST
Token Release: 6 weeks after token contribution completes.