Companies invest significant resources in analytics 馃搳 that don't always justify their costs.
Research shows that analytics alone influences 54% of marketing decisions. Why鈦夛笍
It's all about low data quality and vague results, which in practice are nothing more than theoretical recommendations.
鈿滐笍 But analytics still has enormous potential. By 2023, organizations will spend more money on collecting information and more often use analytical reports to make management decisions, 85% of respondents are sure.
To increase effective analytical work, it is necessary to pay more attention to professional development, the formation of new skills, especially in those areas that are associated with automation and new trends 鈾伙笍
By investing time and money in the aforementioned areas, analytics teams can deliver the return on investment that marketing leaders expect.
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