Just as @known.prince on his Post about crypto.com ‘s partnership with formula 1 being a big deal. This was done to make sure that the crypto awareness goal is achieved. Crypto.com is on a mission to create massive awareness for crypto adoption world wide. They want to make sure that everywhere you look at, all you see is crypto.com .
Barely a month ago, after announcing their partnership with formula 1, crypto.com announced their partnership with the famous Ultimate Fighting Club (UFC). UFC is a global mix martial arts organization and they are happy to be in partnership with crypto.com. This partnership is worth $175 million and will last over 10 years.
This partnership includes crypto.com brand appearing on all fight kit items worn by the athletes during the competition. The training staff are not exempted also.
UFC has been exploring the cryptocurrency world. In May they announced their plan on making a UFC fan token.