The first private bank in switzerland entered the bitcoin market for diversifying their portfolio. It is just a matter of time, when they will enter the ethereum market for ICO as well. According to the new Zurich newspaper it was a huge success.
Source:https://www.nzz.ch/finanzen/investieren-in-kryptowaehrungen-wenn-schon-bitcoin-dann-so-ld.1304493
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