It is shamelessly about the money these days. It's not like it wasn't like that before, but there was this notion that if you don't keep the consumer happy, they'll move on. Nowadays they kind of realized they have a much bigger margin of error and mediocrity is the result.

It probably won't come out of the goodness of their hearts to make better games. We have to let them know they're not meeting the standards in their mother language, money.