Peace be upon you all,
This week's topic:
Violence - Is there an attempt to normalize violence against women? Was the Callaway Golf and Good Good Golf ad a simple mistake, or do you think there's something deeper behind it? What changes have you seen in society in recent years regarding violence against women, and where do you think we're headed as a society?
A sensitive topic, and I wasn't aware of this ad before, so I looked into it to understand what actually happened. I read a few articles from CNN and CBS News. The ad is pathetic and deserves the backlash it got from people.
Good Good Golf, a popular golf YouTube brand, made an ad with Callaway (a big golf equipment company) to promote a new driver. In the ad, one of Good Good's founders shoves a female golfer to the ground and tells her not to touch his new driver, styled like a scene from a horror movie. People online got angry fast, and the ad was taken down after being criticized for showing violence against women.
Was it just a mistake?
I don't think so. The biggest clue is this: Callaway's own CEO admitted the company had approved the ad before it went online. That means real adults, in meetings, looked at a video of a man shoving a woman and decided to post it. That's not an accident, it shows how some companies chase attention online without thinking about what they're normalizing.
The good part: once people spoke up, real consequences followed. Callaway ended its partnership with Good Good and promised $1 million to groups that fight violence against women, and stores stopped selling Good Good products while the PGA Tour dropped its sponsorship too. That's real accountability, not just an apology.
The bad part: it only happened because of public backlash, not because the company caught the problem on its own.
Where are we headed as a society?
We're getting quicker to call out and punish this kind of content, which is a good sign. But the fact that the ad got approved in the first place shows that many people still don't see the problem until they're forced to.
Public response is getting better with time, but violence against women is still a massive issue. And after reading the UN report, I don't think violence against women is actually decreasing.
According to the UN report:
Globally, an estimated 840 million women have experienced intimate partner or sexual violence in their lifetime, according to a 2025 WHO report, a number that has barely moved since 2000. Nearly one in three women worldwide face physical or sexual abuse in their lifetime, and about 316 million women and girls aged 15 and up experienced this violence in just the past 12 months. Around 263 million women have also faced sexual violence from someone other than a partner since age 15.
About 50,000 women and girls are killed by family members or intimate partners each year, an average of 137 women a day, roughly one death every 10 minutes.
So are we really heading in the right direction? The backlash says yes. The numbers say not yet.
