the use of internet technology is currently very rapidly growing including in the field of gaming, business, and advertising. ease of technology is causing new problems especially in the field of advertising on the internet. Built-in 'obtrusive' Internet advertising no longer hits the target audience, causing irritation and "banner blindness". Advertising budgets are growing but conversions are steadily falling. We need a new way of customer attraction and retention that encourages users to take interest in promotional offers at their own will while receiving positive emotions.
Offer Solutions from IZETEX
IZX combined location-based ads, mobile games, and loyalty programs in one product — the IZX decentralized platform. Now marketing is gamified: when an advertiser places game tokens in AR and VR games, a player collects them on city streets and exchanges them for discounts and special offers. It is similar to Pokémons, but with real value — a loyalty program, but much more flexible and engaging.
About IZX
IZX – is an open blockchain platform for independent game developers with elements of augmented and virtual reality. There is no geographical boundaries for us. Izetex create equal opportunities for everybody: advertisers, game developers and players.
Vision
IZX is a decentralized monetization platform for independent game developers with elements of augmented or virtual reality. The advertising provider may choose games that will be used for its promotional events, their developers get royalties. IZX is a blockchain-based network, its code is open source, and it has no geographical boundaries.
IZX is the protocol for:
Building without-middlemen economical interaction between advertisers, developers and customers.
Rewarding game and applications developers who help businesses to interact with customers.
Implementing discounts, special and personal offers for customers.
Transferring players efforts and passion into brand awareness and loyalty.
Finally, IZX is the cryptocurrency that represents:
Advertiser's value proposition to customers.
Value which particular customers may bring to business.
Customer attention.
Game points.
Loyalty
IZX mission is to make value exchanges between business and clients clear, easy and straightforward. We wish to let people independently decide which value proposals and how they’d like to receive in their information flow.
We bring clients to offline businesses from the Internet and mobile world. Existing methods of client acquisition lack the following properties:
Online marketing has a lot of middlemen. It leads to high costs and inefficiency.
In digital advertising models, offline business loses comparing to online businesses in most cases.
Traditional online marketing models as CPM, CPC and even CPA do not exactly match offline business objectives: they pay for virtual actions, not for real ones.
Temporary and focused goals, which businesses frequently represent as special offers with limited proposition, are hardly covered with existing models.
Benefits Offered from IZX
Dual Token Model
Possession of tokens IZX ERC-20 (Ethereum network) gives the right to issue in-game IZX Drive tokens, each with an advertising message and a unique design. Each owner of IZX tokens is an advertiser.
Open Platform
Any independent game developer can capitalize on his ideas, integrating our tokens and smart contracts into mobile applications and PC games.
Token Marketplace
IZETEX create a token marketplace for advertisers and owners of IZX tokens, which allows selling or renting in-game IZX Drive tokens for advertising campaigns.
Working Model
IZX is not a prototype, but a fully working flexible tool with endless possibilities for improvement and scaling. We have tested our ideas on the audience of our MVP application.
Prospects
IZETEX Are Pioneers
IZETEX are one of the few technological companies for today, mastering the advertising market in augmented reality
IZETEX Are For Growth
Using IZETEX platform for conducting advertising campaigns, world famous brands will bring closer rapid capitalization growth of IZX cryptocurrency.
IZETEX Look Ahead
IZX has every chance of becoming the most widespread cryptocurrency used for micropayments, in advertising campaigns and loyalty programs all over the world.
IZX Token Model
Economic Model and Added Value
The economic model is based on micro-payments. IZX gives businesses mechanics for client acquisition, user retention and loyalty programs with the micro-payment infrastructure. Overall, IZX protocol can be applied in most scenarios, where B2C customers interact in business, be it with or without monetary value.
IZX added value comes from the additional interactions between customers and businesses that will not take place otherwise.
Businesses, being in a role of Advertiser to the IZX protocol, are willing to run marketing campaigns to engage new or retain existing clients.
Advertisers buy IZX Drive Tokens to run advertising campaigns. Players play the game to collect tokens. After collecting, they are motivated to go to an advertiser to monetize their tokens in exchange to special offer, prize, money or any other reward.
Application developers create new games, integrate tokens into existing games, attracting new and existing players to use IZX Drive tokens. This gives application developers an additional monetization channel for their games.
Application developers, who are attracting new potential customers to advertisers, generate the added value. Primary cash flow comes from advertisers, who pay for tokens.
Design Principles
Design and development decisions are based on the following principles:
IZX is the community-managed organization, built on DAO (decentralized autonomous organization) principles. There is no central point of control or decision point.
Every IZX participant has equal rights to contribute to the organization. The power in making decisions and ability to benefit from activities is always proportional to his or her contribution to the organization development. The contribution can be done in a variety of ways, enabling many roles to interact with own benefits.
Technology and business model are aimed at the wide adoption of the blockchain technology in the society. This assumes the priority given to scale-out as opposed to scale-up approaches to technology and business decisions.
IZX tokens model is open to extensions and changes in accordance with participant interests.
IZX Tokens
Token IZX Drive
Blockchain-based in-game tokens, released by advertisers. Players hunt for them in augmented and virtual reality in order to get a prize or discount.
IZX Token ERC-20
Cryptocurrency, working on the Ethereum network, is going to be presented at cryptocurrency exchanges. It is used for emission of IZX Drive gaming tokens.
IZX brings to the technology blockchain and crypto currency large masses of users, through AR VR games, as well as mobile applications. The advertiser pays for advertising, placed in games, which appears due to the emission of game tokens and is taken into account in the blockchain network.
