Most people have never even seen, let alone tasted, white strawberries, but they’ve been a staple of the Japanese luxury fruit market for years. The Asian country actually has several varieties of white strawberries, among which the White Jewel, or Shiroi Houseki stands out as the rarest and most expensive.
One of the secrets to growing White Jewel strawberries is reduced exposure to sunlight, which reduces the level of anthocyanin, the natural chemical that gives fruits and vegetables their color. But Yasuhito Teshima says that even after years of trial and error, his technique is far from perfect. Only 10 percent of his strawberries turn out white, and only a few of these are perfectly pale, with the rest featuring red patches, or sporting a milky ping hue. Once fully developed, White Jewel strawberries will not turn red, even if exposed to direct sunlight.
As you can imagine, a novelty fruit that is ultra rare and extremely difficult to produce can fetch a very high price, and the White Jewel strawberry is a perfect example. They are sold individually for $10, or in very small packs for $40. I don’t care where you live, that’s super expensive for a strawberry.
Source: http://www.odditycentral.com/