"Khaled joins a growing list of celebrities that have lent their fame to the promotion of an ICO. He is preceded by Mayweather, hotel heiress Paris Hilton, soccer star Luis Suarez, and actor Jamie Foxx."

September 28th he posted,

Now there are already a few debit solutions in the crypto space like bitpay and coinbase that will probably corner the market, but I think its a decent bit of publicity for the ICO, I say go ahead the more competition the better.

Info from http://fortune.com/2017/09/28/ethereum-bitcoin-cryptocurrency-ico-dj-khaled/