XOOB Network is basically playing a different game than what most people expected. On the surface it looks like another NFT project, but under the hood it’s really an attention engine.
The whole system revolves around getting people to interact, post, invite others, and keep coming back. It's turning that activity into points, rankings, and eventually rewards.
The NFT mint is where the confusion kicked in. People walked in expecting a typical crypto moment with hype, easy mint, and maybe a quick flip. Instead it was a failure!
They got a gated system where you needed a certain “influencer score” just to participate, plus a bunch of tasks beforehand. That immediately filtered out a huge chunk of users.
So instead of a crowded mint with obvious demand, it felt quiet and restrictive. The issue was that even those matching the criteria, like me, couldn't mint their NFT!
The NFT itself didn’t help that perception. It wasn’t positioned as something you’d trade or speculate on right away. It was more like a badge or a multiplier tied to the ecosystem.
Their first campaign went life and the NFT was useful only if you’re already deep in the XOOB loop. If you weren’t it just looked like something with unclear value and delayed upside.
In crypto that’s usually enough for people to disengage. Now the “mindshare campaign synergy” language is just a fancy way of describing how all their mechanics feed into each other.
The real question isn’t whether the mint flopped... it’s whether XOOB can convert all that engineered attention into something people actually care about long term.
Meanwhile I fled Earth to join the XOOB legion because my content is out of this world. I decided to give a go the the mindshare campaign, pushed by FOMO, and see how it goes!
The quests push you to be active, the social score ranks you, the NFT boosts you, and the promise of a future token keeps you going. It’s a loop designed to farm attention!
The goal is to keep you engaged long enough that when a token or bigger reward drops, there’s already a built-in audience. So whether the mint “failed” depends on what lens you’re using.
If you’re thinking like a trader looking for immediate value, then yeah, it underdelivered. But if you look at it as part of a growth strategy, it did what it was supposed to do.
My XOOB rank is not the greatest but is decent enough to make me proud. I am on 724 but considering the 5000 participants, that takes me up into the top 25% of the users. Achievement unlocked
Cool stuff I want to share:
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