Things I'm learning fast about business:
Your client should never be your friend. And your friend should never be your client. Money wrecks Good Relationships. If you cherish the friendship, do the job for free.
Don't be too nice and considerate about charging your fees. The person paying you will not be nice and considerate to you if you don't do the job or if you do a bad job.
Completely remove emotions and religion when charging your fees. It's either they can afford you or they cannot. From my experience, clients who think you're not affordable usually spend more money on even more useless things.
It's really not about Affordability but Value.
Money reveals the worst in the best among us.
Caveat: An exception may be created for clients who once offered voluntary financial assistance. We must remember those who showed up in our darkest hour.
When it comes to business and money, promises means nothing to many. They'd promise anything just to get rid of you. Promises won't pay your bills.
Naturally, humans do not like parting with their money to someone else. But you can make it easy for them BY NOT DOING THEIR JOB OR BY WATCHING THEM SUFFER.
Survival always makes people give up money. From my experience, clients in police custody hardly negotiate fees.
People (men and women without conscience) will take unfair advantage of you (with too much conscience)