I completely agree with you in the marketing sector, but yes another truth is many people don't like complicated things. I tried to explain to my sister about hive as she was interested in what I am doing on hive. When I explained her overall process, she just heard that's it. She never asked for an account.
I tried to promote Hive and still I do, but still many people are not familiar with crypto and many don't wanna take any chance...