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To attract people to join a new social network you need good content at the network. How to get other content than cat pictures? Offer fun in an area which everybody understands and add some prizes for the winners. If you do this for a while even Google and Bing finds your content. The #BeerSaturday is exactly this and a lot more. There are tools for other types of content and people who met at steemit to make this happened.
@banjo
@cleverbot