An Instagram post uploaded yesterday, features the DJ holding a new cryptocurrency debit card called Centra, while brandishing a bottle of vodka. A caption describes the Centra card and wallet as the "ultimate winner" in debit cards powered by tokens.
Music producer DJ Khaled has become the latest in a line of celebrities promoting blockchain token sales, or initial coin offerings (ICOs), on social media.
Rap artist The Game, actor Jamie Foxx and celebrity heiress Paris Hilton have all jumped on the crypto token bandwagon within the last month.