The consensus for the token swap would be Steem losing any monetary value, as he would be merging them and has the money to get the exchanges to recognize his new token as the official Steem token. The forked token wouldn't be recognized, much like the other types of forks that have occurred with Steem, from what I've been reading.

What I don't understand is why he would buy Steemit and merge the idea into his chain. Seems that by doing away with the Steem system, it would've been easier just to create his own on his chain from scratch, as I'm sure there are many like myself who have no desire to be on the Tron blockchain. Seems this will create more ill will towards him than already seems to exist in the cryptosphere. Although his back and forth on saying swap, then not swap, then swap a few hours later again seems to indicate he doesn't really mind ill will, lol.