Ethereum domain names could be the next big thing, similar to dotcoms of a few decades ago.
With a .eth domain name, someone can more easily send ether to you, without the very long string of characters. When it's easier for people to send money/cryptos, the more likely they will send it!
Here is a nice tutorial on how to secure your ether domain name such as yourname.eth (thanks 
I hope you find this helpful. Cheers!
Dave Chandler