Food safety seems to be the big point of intrigue for a distributers and suppliers - and one of the titans is in talks about joining the game. The problem is there's such a lack of traceability to track products, you can end up having non genuine or bad quality items in your store - which no one wants to buy.
The lack of information on product distribution can end up being a health hazard - in 2016 dozens oh US citizens were hospitalized due to a n e-coli breakout from a bad batch of spinach. The biggest intrigue for adopting the technology is to cut down on the time it takes to track where goods come from, and to also check the legitimacy of the products.
If you're interested in reading a significantly more in depth take on Walmart and their potential soon to be involvement with blockchain - check out the full article here