First I am using steempress.

the commentator do know they are publishing to steem. it's all over the comments section. its also in my weekly emails and other funnels I have set up. most of these people are just consuming content on my site at the moment. However I do have a few ads ( which I placed free of charge at my own discression) back to steemmonsters and actifit. I was also sending users to signup.steemit.com and tracking the same untill steempress introduced guest accounts, now I dont need to send them anywhere.
soon we will have communities, this will also be part of what I am doing.
What I have been doing on the website with steem has gained attention. So much so that I was a big part of the talk I gave at the Online Excel Summit this week...hehhehehe and I didnt promote making money as suggested above, infact I made a point to say that althoug I did ok, dont expect to come to steem and start making money!!!!

steem is difficult for most. lol I feel like I am sneeking people in the back door and then without them even relaising, they are all of a sudden on blockchain and its caused them no issues or learning curve.