Andrea Iervolino, a Hollywood film producer and co-founder and CEO of AMBI Media Group, an American film conglomerate, is launching a social entertainment platform powered by blockchain.
Known as "TaTaTu", the new platform encourages the consumption of content: users receive digital rewards for watching movies, television episodes and other forms of content, as well as additional rewards for viewing their friends. The token will reward users and allow advertisers to pay for advertising on the platform.
TaTaTu combines the characteristics of video-on-demand (VOD) platforms and social networks with a system that rewards users for watching videos through the blockchain. Users can invite their friends through their social networks (Facebook, Instagram, etc.) to join the platform, watch and create videos that can be shared with friends.
"Social networks and entertainment platforms are making huge profits by collecting data from their users and selling them to other corporations without rewarding their users. TaTaTu will finally give its users the chance to be rewarded for their daily social entertainment activity, "said Iervolino, adding that the platform aims to reach one billion subscribers worldwide in six years.
For content owners, the platform will address privacy issues: right holders will monetize all their content based on actual consumption and real views, with transparent financial reports and in real time with their IP recorded in the blockchain.
For advertisers, TaTaTu will help them target specific audiences by placing their ads on a trusted platform with premium content. Brands have access to very detailed information about their audience. All user profiles are verified and all views and commitment metrics are real, according to the statement.
TaTaTu's vision is to offer not only movies and videos, but also music, sports and games, to become a 360 degree entertainment platform that allows consumers and content creators to monetize their content and view the content, transparent way
