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You need the right location to pitch your business, Emaka said to Anthony. You don't just go about selecting any kind of location because the shops there are cheap.
In order for any kind of business to succeed, you need more than just a great idea; there's a lot to put into consideration, and location is also a part of those factors.
There are different reasons why having the right location for your business matters.
For it to be visible and easily accessible, because this would generate the traffic you need and attract more customers to your business.
You also need to understand your target audience. You don't go about selling gadgets to audiences that are only interested in food stuff; they don't have a need for it, so they wouldn't patronize you.
So I won't advise you to do thorough research and ask questions before choosing a location you will later regret.
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