Now we are talking!
I am a big supporter of KISS (Keep it Simple, Stupid) and I will do my best to soften the jargon or the huge and pompous words. If nobody understands what you're saying, defeat the whole point of content marketing.
Simply put, use simple words to explain. Of course, you can use the jargon, but only when the jargon is necessary. In any other place, keep it short and sweet unless the context (or the content itself) requires heavy words and brutally large explanations
