Where should I begin?
The excitement and anticipation of starting and running a new business is exhilarating. When it is up and running, how will you promote your products and services to prospective customers? Email Marketing is the best type of digital marketing.
Before beginning your maiden Email Marketing Campaign ask yourself these basic questions:
A. Why should a Rookie like me go for Email Marketing?
3 Reasons. It is simple, track able and has an enviable ROI.
First Time Email Marketers can find setting up and running an Email Marketing Campaign intimidating. It does require a lot of effort with multiple cycles of trial and error. But once, you have found what works best for your business, you are guaranteed positive results.
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Email Marketing - Far Reaching and Easily Accessible
B. What are the things I should do when I begin my First Email Marketing Campaign?
Here are 5 things on which your complete Email Marketing should be designed on and you should concentrate your efforts towards them
Getting Started with your Email Lists
To begin your Email Marketing Campaign, one of the primary requirements is for you to decide your target audience. Split these lists into segments with each having a particular set of customers. This splitting will help you to personalize and customize your emails to the mailing lists. Omevo’s Email Marketing Tool assists you in segmenting your email lists.
When a new user comes to your website, give them an option to subscribe to your Emails. These are called Opt-Ins. This is how you will prevent your emails from ending up in Spam in your customer's inbox.
Make your Content Relevant - Images and Links
The adage ‘Content is King’ is not without a reason. The content in your email should be tailored to a specific audience. Make it personal. Be human and play to people’s emotions. If your content invokes an emotional response, customers are more likely to respond to the email. Long blocks of texts are a big ‘NO’. It is boring and uninteresting to the roving eye. Add images and lots of white space. This will make your email attractive and easier to read. You should add links to call to action words and images. They will direct customers to your website.
Share social media page links in the email as your customers may also be interesting in knowing what else you want to say. Make your emails Mobile friendly too, for wider reach and easier access.
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Catchy Subject Lines
Your subject line will decide if your email is going to be opened or not. Keep it simple. Use call to action words like ‘Offers’, ‘Buy Now’ etc. Do not use capitals for your entire subject Line. You do not want to be shouting at your customers (That is what a completely capitalized statement is considered - A Shout).
Incentivize and use urgency in your subject line with words like ‘Limited Time Offer’, ‘Until Stocks Lasts’, ‘Today Only’ etc. Let it be catchy and unique to your email content.
Send and Schedule your Emails
Get proofreading done for your email content by someone who was not involved in making it. It will give it a fresh pair of eyes and better chances of pointing out any errors. If you find a mistake in your email after the email has been sent, you cannot do anything about it. To prevent this, send a test email to check if everything is working fine.
Send your emails consistently and on time. You can Schedule your Emails on a regular basis to multiple email lists using Omevo’s email marketing services.
Prune your Email Lists - Manage your Subscribers
Having active subscribers is imperative for your Email Marketing to work. Prune your lists at regular intervals to remove invalid and redundant email addresses. This will drastically reduce your email bounce rates. One you have removed the invalid email addresses; focus your attention on customers who do not wish to receive any emails from you. Like with Opt-ins, even Un-subscribing is important. This option will help you remove addresses of those customers who do not wish to receive emails from you.
Make your Subject Line Fun, Precise and Unique
Plan your Email Marketing Strategy with Omevo
Having covered the basics of Email Marketing for a Digital Marketing Amateur, the next thing to do is to choose an Email Marketing Tool which will give you optimal results for your efforts. Omevo’s Email Marketing Tool is just the one for you. Simple to use and manage, gives your timely reports of your Email Campaigns and does the scheduling of Emails for you. For a Free Trial Contact Us Today!
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