Sending your message to an unsolicited contact list is considered illegal business conduct – otherwise considered as spam. This will lead to disabling your account in Omevo.
Spam also hurts your brand’s image. People who don’t want to hear from you will simply dismiss your efforts to contact them, which will create a negative word of mouth motion towards your organization or brand.
Consequently, why send and pay for more than what you actually need? If you send 1,000 emails and only 300 readers are interested in your services or products, then you are over spending and are hurting your campaign’s conversion rate and getting a lower ROI than you expected.
The Viral Factor
Omevo’s tools are all equipped with features and APIs that empower your message to go viral. Going viral is something that every marketer wishes to achieve, but how?
Another important factor to consider is your target audience demographic. Having a diverse or socially active audience will definitely get the viral factor to roll in your favor. For example, if you’re selling your products or services on a global scale, you will need to have socially active contacts from different parts of the world. This will allow your campaign to have a viral effect which would be present in more than one country.
It all depends on your contact list, message, and the nature of your products or services and how well your marketing mechanism is set to help you achieve the viral effect.
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