odolena

For the last couple of months, I have been working on a video course about landing page strategy with psychology, which is now available on udemy.com* You can check it here: Working with different businesses

You might have heard of a book called Blue Ocean Strategy. If you haven’t, find it as soon as you can and read it immediately. This is one of the best business reads you could get and it will change the

Nearly 60% of the searches online happen on mobile, not to mention social media clicks and email checks. People might still tend to finish their purchases on desktop, but with considerable research on

If you have anything to do with marketing and advertising you must have heard the term programmatic. Usually mentioned by someone who is not entirely sure what it means. Some say programmatic is like sex

The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year

It has been one year since I started working in digital marketing full time and since then I have been getting a lot of questions from people how I managed to transition, how different marketing is from

Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt

Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact

There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit

Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click

Social media pay-per-click(PPC) is one of the most common ways of connecting with potential customers and still simple as it seems, there are many traps which can cause you waste money and get nothing

Snapchat Advertising is Coming. Are You Ready? Snapchat is the newest exciting platform which has launched advertising opportunities and we will hear more and more about it in the next months. It is definitely

Hello! My name is Odolena and I am based in London. My professions is digital marketing - Google Adwords, Facebook Ads, LinkedIn advertising, landing page optimisation, you name it. I blog regularly and

When we talk about PPC and Google we tend to look for the newest solutions, the hacks and tricks, the upcoming beta products, but many of us forget to do the basics first. Here are few of the basic things