Nowadays, we live in a world where data or personal information is valuable. Companies need various kinds of data include opinion, personal and specific information. The information is gathered by companies in order to know their customers: about what they think and what kind of product they want. Based on the data, companies will be able to design innovative products and services that fuel desire, which leads to sales.
Another reason is companies also need precise personal data from and about consumers to perfectly target marketing and sales activities. The question is, where do the companies could get such valuable data?
Challenges of Data Collection
The easiest way to gather some information such as customers’ opinion, suggestion and specific detail is by doing surveys. But too bad, people are too busy and too lazy to let such surveys taking their precious time without getting anything as the reward.
So, companies start to look for another way, purchasing the data needed from data brokers. Ironically, some data brokers use questionable ways to collect the data. Often time, they violate consumers’ privacy.
In order to prevent such questionable practices, governments set some regulations. These regulations and the security applications make companies hardly get enough quality data to meet their market research requirements.
So, a solution is needed. The solution needs to be fully transparent and secure while providing an open marketplace that not only brings advantages for companies but also for the data owners.
Opiria and Its PDATA Token as The Solution
Opiria is a platform which uses blockchain technology within its ecosystem. This platform will act as a global decentralized marketplace where companies can get personal data directly from consumers without any middleman.
What is the meaning of “get personal data directly from consumers”? Getting data means purchasing. If people are too bored, busy or lazy to take a part in good-for-nothing surveys, they will not feel the same toward Opiria platform. Here, their personal information and opinion are priced. The PDATA token will put a value on personal data and creates a currency that expresses that value.
Consumers can join the data marketplace by creating a profile on the Opiria platform and start disclosing personal data, or be giving permission for their personal data to be collected via e.g. a browser plugin, a smartphone app, wearables and smart devices, or through surveys.
How about the consumers’ privacy? You do not have to worry since here, you can decide which data you want to share with the Opiria database. The more you disclose the more valuable your profile becomes.
How Opiria Platform Works
Opiria is a web-based market research platform that allows companies to understand in real- time what consumers think, experience, see and feel in order to design better products and services.
In Opiria marketplace, data seekers (companies) can ask consumers for permission to access their disclosed personal data via the Opiria platform. After the consumers agree to share the data, they will trigger a smart contract between the consumer and the company. On this basis, the consumer is paid with PDATA tokens and the company receives the requested personal data. So Opiria platform offers both parties a win-win solution.
The further information about how Opiria marketplace works yet protects consumers’ privacy at the same time is being well-explained on its whitepaper.
PDATA Token Information
The total supply of PDATA token is 750 million tokens with each PDATA Token is worth 0.1 USD (10 US cents). The ICO will be divided into three phases: private sale, public pre-sale and public sale (TGE).
The private Sale will be held until April 9th. Then, the public pre-sale will start on April 10th, 2018 and will end on April 20th, 2018. The public sale will start on April 21st, 2018 and will end on May 21st, 2018.
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Author:
bitterdog
ETH: 0x939e987B687d1E21d175340C02373bdDCEe31Bc7