Well, actually it solves two big problems. And they are that
Let's say you write evergreen content on the intricacies of sports betting, for example. The content of that article doesn't go stale after seven days, but your rewards stop accruing. In contrast, i have pages on some of my sites that haven't been updated since 2016 that are still pulling in at least $0.50 a day. Why should your steem rewards end after 7 days? With dclick, they don't have to.
For better or worse, rewards now are based on how close you are with people holding lots of steem power. This tends to mean that quality doesn't matter as much as networking. I'm not going to argue whether that's right or wrong, that's just the system we have.
With DClick, however, you get rewards when someone clicks the ad on your post or page. Their steem power doesn't matter. @hitmeasap had a good post (to link in a bit)about how well steemit pages trend on google for search queries and so if you score a few trending pages on 'Big G', you could get clicks from a lot of users who aren't on Steemit.
This deserves a more detailed post but in summary, adding ads into Steemit isn't for everyone. In terms of improvements needed:
So, I stuck dclick ads on a few of my website's pages as well as a few steemit posts for a month or so. These were the results so far:
Hi Steemians. Today, I'd like to introduce you to th...