It's got a few zits, sure.
Steemit days retention issues stem from the onboarding practice of attracting new members with a subtle promise of getting paid. Nobody told them it would be like Youtube, where you have to grind to build a following of consistent supporters. These amateurs showed up expecting to earn the big bucks with a Facebook like status message. Then said the place was broken when nobody wanted to buy their ridiculous pamphlets with upvotes.
In reality, creating content is a tough gig. Most fail. Look at Youtube. One cannot simply make a video and go viral. So people leaving because they failed as content creators is normal. It's the consumers who always stick around. Thousands upon thousands upon thousands more will fail on Youtube, but that doesn't stop people from watching videos.
We just need to shift the focus to attracting consumers. There's plenty here for them, including rewards. But if they come here expecting to earn the big bucks for leaving comments, they will be disappointed. Still, earning a nickel for leaving a comment is far more than all Youtube consumers earned in the past decade. Consumers also earn consumer rewards. They can also have their money back if they purchase stake and decide this isn't for them. These are easy selling points.
Since they're such easy selling points, I tend to glare at some of these creators here with big outside followings. You know the type. The one's with hundreds of thousands of followers outside the platform, but no comments under their posts here.
I don't blame the platform. As I said here I only try to onboard consumers interested in my product now. Nothing else. And if these folks wit large followings did that, they'd be offering their consumers a great deal as well as setting themselves up with a solid revenue stream. It's an intriguing business model and incredibly disruptive to the entertainment industry when the full potential is realized.
RE: Ask the Hive: What communities would you like to see kickstarted on Hive?