Marketing to the consumer.
In the OP he's talking about what the crypto crowd would do. That's such a small market that they don't really matter and appealing to them would be shooting far too low.
I don't know if you read this post but I suggest you do, mainly so I don't have to repeat myself so much.
The question is always ''why would someone purchase steem to reward people" and I've answered countless times, many different ways.
RE: WHY IS STEEM FAILING? BECAUSE YOU ALL BITCH AND WHINE ABOUT SELF-VOTING.