Let's be honest, it's all a question of manipulation (marketing) and hype (FOMO).
If some random celebs sign up here to be rewarded by their followers you'd see some decent money flow coming in and then other people joining in causing a chain reaction -> causing a very nice situation for us.

The #1 Steem needs right now is decent marketing and that not only from the content provider side but also from the DApp platform side.