Blockchain is the ultimate global database, beholden to no one and so highly distributed that tinkering is all but impossible. It’s associated with virtual currency, but lately, there is increased discussion about a range of business applications beyond finances.
Blockchain is a virtual, shared ledger – or you could call it a database — that exists in cyberspace that enables users to track records and accounts. It’s most commonly associated with Bitcoin, and serves as a neutral way to keep tabs on accounts. Blockchain’s security comes out of its highly distributed nature — according to Wikipedia, it is based on “a continuously growing list of data records hardened against tampering and revision, even by operators of the data store’s nodes.”
There are many new ways of doing business that are opening up through blockchain and even startups leveraging blockchains to provide new services:
PRESERVING INTELLECTUAL PROPERTY
Content creators used to be beholden to corporations to package and distribute their creations, paying a percentage back. In a recent Harvard Business Review article, Don Tapscott and Alex Tapscott observe there are blockchain-based startups and registries emerging that provide ways to distribute works and be compensated for full value.
SERVING AS ULTIMATE REGISTRY FOR THE INTERNET OF THINGS
Blockchains provide an automatic go-to registry for ownership and maintenance status for the things within the Internet of Things. “There’s no reason why we couldn’t put Internet of Things-generated data into blockchain,” says Bart Schouw, Software AG’s director of IoT solutions. In a recent chat I had with Schouw, he explained that “I can put my ownership of the remote thing into blockchain, and authorize my own repair of it. We could create all kinds of programs that run on the blockchain that could check who owns it.” Schouw predicts this will have an enormous disruptive effect on the IoT space — and even facilitate the ultimate explosion of IoT growth across enterprises and homes.
MAINTAINING SMART CONTRACTS
Blockchains may be instrumental in storing digital contracts that are transparent and even self-executable transactions, Phil Gomes of Edelman. As an example, a blockchain-resident contract could support “multiple use-cases, including connecting a contract to GPS data that automatically releases payment to both the shipper and supplier when a package arrives.”
OPENING UP MANUFACTURING
Blockchain technology will help open up markets for manufacturers of all sizes and all types, while preserving their intellectual property. 3D printing is bringing about manufacturing that is highly digitized, customizable, and performed on a small scale. “But today, makers still need centralized platforms to sell their wares and have trouble protecting the IP of their creations,” the Tapscotts point out in HBR. “With blockchain, data and rights holders could store metadata about any substance, from human cells to powered aluminum, on the blockchain.”
PROVIDING CLARITY TO GLOBAL SUPPLY CHAINS
Today’s global supply chains have many points of failure, providing risk to brands that rely on prompt and quality shipments. “What if a company could proactively provide digitally permanent, auditable records that show stakeholders the state of the product at each value-added step?” Gomes asks. “The global supply chain is estimated to be worth $40 trillion and, from a business-process perspective, it’s a spectacularly inefficient mess. A blockchain can be used to track diamonds, art, real estate, and virtually any other asset.”
ENHANCING COLLABORATION WITHOUT INTERMEDIARIES
Intermediaries, such as large social network providers, are still needed to establish some level of trust between people and organizations. Blockchain, supporting profiles owned by employees themselves, may eliminate the need for such intermediaries, the Tapscotts point out,
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