Effort put into researching the subject and taking the image – we welcome descriptive notes on the subject, how the photo was taken, processed etc.
Quality of description provided on the image (in any language) [judged primarily on the basis of what is provided by the image submitter rather than other contributors]
Value of the image in terms of usage – ideally demonstrated by usage in any Wikimedia project of any language with appropriate captions and well-referenced text surrounding the image that demonstrates that the article has been greatly enhanced by the image.
Value of the image based on uniqueness – is it filling a blank, is it from a location that is hard to reach, is it the only image of its kind etc.
Technical quality (sharpness, use of light, perspective, composition, etc.)