Millions of entrepreneurs intend to get the numerous users personal data. The purpose is simple – to learn more about people to make the ad more accurate and high-quality. Lena from Moscow will hardly be interested in emails about some men’s things, John from Toronto won’t make an appointment to get his nails done and his grandma won’t go to the conference on oil production. People aren’t seem eager to share data about themselves and the businessmen have to resort to cunning to get it. By the way, data brokerage is $250 billion per year industry.
There are plenty of shortages of the existing scheme. For example, you already bought a product, but you still keep receiving the ad about it. Nevertheless, you don’t need second, third, tenth orthopedic mattress. What if the users will sell the update information about themselves? Age, interests, things they recently bought and things they would buy. Instead of annoying spam, advertisers will be able to send mails with things that a person is really interested in.
You’d say that email-questionnaire does it. However, it’s irritating, people unsubscribe and a company loses time and money. The scheme becomes far more effective if we make this procedure on blockchain, smart-contracts, make it beneficial for ordinary people and pay them tokens.
One of complexities related to data collection is a launch of new products on the basis of incorrect information. Moreover, people are frequently lying in the survey form and they’re filling it up randomly, so it leads to the incorrect selection. Here’s where Opiria comes into play and offers the system of rewards for the furnishing of information about oneself. This information is paid by PDATA tokens, which can be spent in the system or you can get them due to the cryptocurrency exchange.
As judged by the raised money, users liked this idea. It’s needed to raise $3 million to get soft cap. Maximum amount that the developers planned is 30 million. Intel, Ford, Mercedes-Benz, Procter & Gamble are interested. Things don’t go wrong in these corporations, however, even they understand how much they annually lose due to the lack of understanding of customers needs.
As any ERC-20 coin, token can be stored at ethereum-wallet, traded on exchanges that support this standard.
The users will be able to participate in the events or various investigations, which the companies conduct, via this platform. They will get a small number of tokens for this as well.
Software is released for iOS and Android to reach the audience to the fullest. It has two main functions – survey and journal. The survey is conducted once and the journals keep the data about the users behavioral factors. They are more valuable for the advertisers. This system allows to get maximum of useful information about people along with the browser supplements and a single database.
There is a goal of 27 thous. clients and up to 250 million consumers that would install the app by 2023.
While the competitors on blockchain-market are offering some ephemeral ideas, Opiria is solving the relevant problem. As judged by the list of interested companies, the project’s things are going will. Well-thought-out system also provides the guarantee of effectiveness. This project was presented at NASDAQ, which suggests the interest of big business.
You’ll find more information about the project here:
Site | Whitepaper | Telegram | ANN Thread
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