I think there's a lot to be said for having different approaches for different platforms and give people a reason to follow you on one over the other. Only if you can actually maintain all of this of course!
For me, I'm starting to do "Hive exclusives" in that I'd only post a link to a secret play link on Soundcloud (not sure if Emanate has this functionality yet) on a Hive post so more eyes can potentially come over and hopefully see what the fuss is about (hoping there's a mobile app coming soon). Then sharing the link to Hive on Twitter - actually a few from twitter followed the post so I think there's some power in that.
Obviously I'm not saying I have ANY influence whatsoever with a small following (which I'm grateful for) but always trying things out but feeling good about Hive, especially know you can put things up for sale on your website available for purchase with HIVE!
RE: All Change (or what happened when I actually *thought* about music distribution - Part 1)