Yeah - you definitely need to be focussing across a number of outlets. But I think the big takeaway for me was you don't need to do the same thing in every place.

I'd got into the mindset that I had to have the same release 'shape' across everything - so if I released an EP, for example, that EP had to be the same on Spotify, SoundCloud, YouTube, Bandcamp etc.

But it doesn't (which I accept may have been obvious to others!). And, the more I think about it, I'm starting to wonder if it is actually better if there are differences between the services...