Ads is a means of promoting business either through visual or writing or online or radio broadcasting means. Many small or large businesses are spending heavily on an advertisement. The company like coca cola spent about 3.3billion dollars annually on ads although all might not be through online ads. The coca cola online ads is promoted by either Facebook or Google. They might also be using the two sites together or using both of them together. About 48% of consumers consult research engine for mobile research and only 33% go directly to the business site. Those consumer that visit the business website are those with smart insight.
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The platform like Google and Facebook are earning remarkable revenue from digital advertising. Google currently worth about 700 billion dollars while Facebook worth about 500 billion dollars. Since Google network is worldwide and most commonly used search engine, it receives a higher percentage of advertising revenue. It has the highest shares and experience a little or no reduction. Facebook, on the other hand, is the most famous social network worldwide as of 2017. It has generated billions of dollars of ads revenue through the captive audience. Both of them made it easy to purchase at scale
The email, organic search, SMM and the rest are also another effective digital advertising channels. This channels together with Facebook and Google are the centralized platform which normally involved third-party influence. To gain more users access, most of them convert the visitors’ space into subscriber space. Whoever wants to visit their site will have to subscribe and become their member which they classified as more valuable than a mere visitor who can easily leave the site without turning back. They make consumer subscriber open to direct form of communication.
Gen Z always stresses this do not create Ads but create values. 70% of people report disliking mobile Ads. Why? This is because some Ads are full of junks, spams and other irrelevant things which can easily upset and bore the users. This can prompt them to block the Ads. This is one of the problems facing centralized Ads platform. The fault might be as a result of the influence of the third party posting a topic that is not related to the users’ topic of interest. It might interest other users but as we all know that individuals have their own taste. The launching of Kind Ads to become a decentralized platform on blockchain is in progress. Kind Ads being a decentralize platform will not condone that kind of problems.
Kind Ads is an advertising platform that serves user-friendly ads without taking any middleman fees.
With Kind Ads, not only do advertisers save money, but publishers keep more of it.
Kind Ads is an advertising platform that is user-friendly. The Ads can run Ads without taking any middle man fees and allow both the publishers and advertiser to save money. Kind Ads will become a pioneer advertising ecosystem on blockchain which will allow the publishers to be ranked and get paid based on their originality.
The Ads has four main players. They are
Users: These are individuals that visit publisher site to search for information.
Publishers: They are the one responsible for content creating that manage online destinations for users to acquire information.
Advertisers: They are the businesses that are willing and ready to exchange capital for the attention of the users.
App Partners: these are the technology provider that provides Ad serving technology such as push notification in the various form.
Kind Ads is aiming at improving interaction between advertisers and the publishers. It will eradicate the intrusion from advertising which may appear irrelevant to the users and make the Ad permission base. The users get paid for receiving ads with the KIND token. This will enable them to reach out their target audience.
The Kind Ads publishers will experience instant payment which can as well serve as a motivation to compose a well Ads verses which can pull in more customers.
There is no how a problem will arise in Ads that will not affect the players. The problems are as follow
USERS: The users are been abused with irrelevance and annoying Ads.
PUBLISHERS: They find it difficult to make easy money from their traffic.
ADVERTISERS: They cannot access the most effective Ad format at scale
APP PARTNERS: They cannot scale without building a marketplace)
The Kind Ads is aiming to bring online marketing that will favor its players. They can control who can advertise to their customers for relevancy control. This open way to finding Ads more interesting and useful. The publisher will earn an instant payout. Each user has the opportunity to earn KIND token each time they opt in to the Kind Ads platform and the users have the freedom to opt out anytime they like. This can also regulate the reward pool.
Kind Ads will remove the third party between the business and the user. This will allow the advertisers to access much better-targeted marketing at a significantly lower rate. The publishers are favored from this as they don’t need to deal with fee commission and late payment. The publisher can be able to advertise to their users without intrusion from the third party who can bore the users with the topic they are not interested in. The issues of spam, irrelevant and junk Ads will be reduced drastically.
Kind Ads ecosystem will allow publishers and advertisers to come together and operate on a transparent basis. This will allow effectiveness to be ranked accurately using Kind Ads protocol. With decentralization, the advertisers will be able to find the publishers who can run the campaigns with confidence. The users will be able to give signals on how their data is to be used. If the advertisers are able to get quality users, the publishers will be rewarded for that. This is because more quality users are pulled in through reliable publishers. The users can also sell themselves as a lead.
Kind Ads website
Kind Ads Whitepaper
Kind Ads twitter
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