Hmm. About halfway into this write-up I forgot the whole ego thing and started taking it as a marketing class 😃
Nice tips @edystdingz but in my opinion it works both ways too, people can be attracted to your product if they feel they need you, same goes for if they feel you need them. Ego that drives them away when they think you consider yourself so important also makes them play hard to get when they think you consider themselves so important 😂😂