Why would a new token have to be created there are already tons of different cryptos out there just connect into one that resonates with the companies product or ethos.

Choose a lower valued coin purchase enough to start up the social marketing for a set time frame. Build in some sort of cyclic formula that would bring enough of that coin to use to extend the time frame.

Of course I am still learning about the crypto universe and so these thoughts could be incredibly wrong. Or even if feasible not right for the times.