Amazon Sponsored Ads Accreditation Assessment Answers. 100% Correct Answers✅. Earn the prestigious Amazon Sponsored Ads Certification & become an Amazon Sponsored Ads Expert 🥇
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To reach customers with high purchase intent
To drive customer loyalty
To reengage previous customers
To increase brand awareness
Question 53
Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?
Yes
No
Not enough information
Question 54
Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?
fixed bids
dynamic bids - up and down
dynamic bids- down only
automated bidding
Question 55
Which best defines a parent ASIN?
An ASIN under which all of a seller/vendor's ASINs are grouped.
An ASIN under which all products within a category are grouped.
The first ASIN created in a category.
An ASIN under which multiple variations of the product are grouped.
Question 56
Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
A+enhanced marketing content/Enhanced brand content
product description
manufacturer content
enhanced customized content
Question 57
Bianka sees that her client has not been selected to present the Featured Offer ("Buy Box") on their product. What suggestion(s) should she give to her client? (Select 2). Select All Correct Responses
ensure pricing is affordable
ensure the product is in stock
increase the price of the product
stop selling the product
Question 58
What is Amazon's version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
AZIN
ASON
ASKU
ASIN
Question 59
Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
Amazon homepage
seller landing page
Store
product detail page
Question 60
Which of the following is included on a product detail page? (Select 2). Select All Correct Responses
order history
featured offer
images
Stores
Question 61
GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? ( Select 2). Select All Correct Responses
When a customer clicks “Buy Now”, they will be purchasing from GamezCo.
GamezCo is the only seller for this product.
GamezCo receives credit for sales.
GamezCo paid a fee to present the Featured Offer (“Buy Box”)
Question 62
Which two variables are used by the auction to determine which ad will display?
pixels, cost-per-click-bid
ad type, budget
cost-per-click bid, relevancy
ad spend, relevancy
Question 63
In which of the following situations should an advertiser consider using automated bidding?
to optimize bids on Sponsored Brand campaigns, toward brand awareness
to optimize bids on Sponsored Product campaigns, toward brand awareness
to optimize bids on Sponsored Brand campaigns, toward sales efficiency
to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
Question 64
Gordon's Chocolatier wants to run a Sponsored Products campaign for their new baker's chocolate, but they do not know which keywords shoppers who are in market for baker's chocolate would use. Which target method could they use?
Manual keyword targeting
Geotargeting
Product targeting
None of these
Question 65
What does it mean for a product to be considered retail ready?
The product detail page includes all the necessary information for a customer to make a purchase.
The product is sold by Amazon.
The product is available in more than one country.
The product has been sold at least once.
Question 66
Which of the following is true regarding product variations? (Select 2) Select All Correct Responses
Product reviews for each variation are brought into one product detail page.
Images for product variations are unnecessary.
Reviews and product questions are separated out by each variation.
Including variations for a product may increase traffic and conversion rates.
Question 67
Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn't functioning as expected after 6+ months of use. What would be the best approach for Koepp to improve the product's retail readiness?
Koepp can add variations of the product.
Koepp can act on the feedback by making product improvements that address the issue.
Koepp can help boost the number of reviews using the Amazon Vine program.
Koepp can improve the product images and description to more accurately reflect the product
Question 68
Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?
Must be active for over 6 months.
Must be enrolled in the Amazon Brand Registry.
Must sell products from multiple brands.
Must sell more than 10 products.
Question 69
Which of the following search terms would be considered a broad match for the keyword "artist easel?"
"easel for artists"
"easels for art class"
"art easel"
"table top easel"
Question 70
True or false? A minimum of 4 product images is suggested for a product to be retail ready.
False
True
Question 71
Which keywords may offer a large amount of impressions with higher search volume?
Brand keywords
Category keywords
Question 72
Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2) Select All Correct Responses
Emilia may spend less than $10 per day.
Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.
Emilia will spend more than $300 in a 30-day month.
Emilia will spend $10 for the lifetime of the campaign.
Question 73
Why might an advertiser bid on brand keywords?
For a higher chance of conversion
For a wider reach
Question 74
Which of the following search terms would be considered an exact match for the keyword "artist easel?"
"artist easels"
"table top artist easel"
"artist easel for painting"
"standing artist easel"
Question 75
ENT, the producer of the kid's DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?
Geotargeting
Negative Geotargeting
Negative product targeting
Product targeting
