Today I want to talk about two guys, who became extremely successful in beer business, trying to explode the brand in the craft beer industry with a very different approach than other business people had.
Martin Dickie and James Watt started business with the mindset "start a revolution, not a business", they decided to open a craft brewery, named BrewDog with very few funds, but huge enthusiasm and dedication.
They implimented whole different ways of marketing while working on the way to success and growing sales.
BrewDog was founded in Fraserburgh in 2007. Over the years they took over the market and became the biggest craft brewery on the East Coast with an extremely good reputation, known for quality and innovative drinks in their assortment.
In the beggining they only had one garage, team of two guys with one loyal dog, that is where the name BrewDog comes from. In their book "Business for PUNKS", James said: "Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in."
The brand became so successful, they opened their bars all over the world and export of their product is beyond crazy worldwide.
I want to share the beers, which I tasted from BrewDog, here is the selection of lagers and ales, brewed with high quality hops and malts, using highest quality of yeast while fermenting the beer.
Mainly this type of craft breweries brew ales, but sometimes they also like brew lagers, to proove the world, that craft beer has way higher standards, than regular ones.
Here you have the selection of summery IPA's (India Pale Ale), Pale ales and lagers from BrewDog.
If you like the content and are interested in the history of craft beer, their trends worldwide and the work flow of craft beer brands, let me know and I will provide more information about this topic.
