Could it be the conflict between the halloween display along with the Christmas decoration background?
I think it is wrong. Way too early for Christmas anything.
I think instead of having a sale for every occassion and holiday merchandisers should just have Christmas prices all year round. If they start by September 29 why bother with after Christmas sales, President's Day sales, Memorial Day, 4th of July, Labor Day, inventory sellout sales and more? If they can afford to sell stuff on sale for 80% of the time for whatever promotion they can find, just sell stuff at a reasonable price year round.
But, where I started is, there are some people who cannot afford halloween till last minute. They go to shop and find the slim selection of leftovers or remains of Halloween candy, decorations and costumes. But you can buy Christmas ornaments? Gee, maybe they can be a Christmas tree for Halloween.