Shaping your vowels allows you to give more emotion when you are singing. It also allows you to use your voice to flow within the instrument track. Vowels are the sound of your voice, let the consonants take a secondary role. Good studio singers know how to shape their vowel sounds and use them to end their words with more character.
Read next
Clean Up Your Audio in Kdenlive Before You Start Editinghansama · 
Hey Hive, I'm Emmanuel/M.A.N, an independent musicianmanexperiment · If you dnt prepare for your university education the University will prepare for you adycelia · 
Thinking in Sound No. 15 - How Does Your Pedal Technique Shape the Way You Feel Harmonylaputis ·
From @mrkaystudios