Ferrari and Lamborghini already have a name in the automotive industry, especially as a car manufacturer that has undeniable performance. Both have 'blood' Italy does not mean they are not hostile to scramble market cake from supercar.
Ferrari has its headquarters in Marnello, while Lamborghini di Sant'Agata, Italy. Both also have founding fathers, each Enzo Ferrari and Ferruccio Lamborghini.
Manufacturers bearing the 'jingrak horse' (Ferrari) is arguably older than Banteng ngamuk (Lamborghini). Because, the company has stood since 1929, while the new Lamborghini born on October 30, 1963.
Both Ferrari and Lamborghini have a similar view of the four-wheel segment where you want to target, the sports car. Although, Ferrari has another product targeting the Grand Tourer segment.