Google Ads Certifications are professional accreditations offered by Google to individuals who have mastered the basics and advanced aspects of Google Ads and Google Analytics.
The main certifications are:
There are also other Google certifications such as Marketing Platform , Google Ad Manager or YouTube Music , among others.
The Google training program where you can get them is SkillShop (until recently Academy for Ads). Google Ads certifications are valid until the expiration date, which is usually one year.
They recognize you as a certified professional in different subjects such as online advertising, web analytics, etc.
There are many other certifications, but Google is currently the world's leading search engine.
In my particular case, I show you some certifications:
Coming soon, from 2021, to maintain Google Partner status (as in the case of my company that you can see in the image below) we must have at least 50% of users with certifications in Search, Display, Video, Shopping updated Google Ads.
What are the advantages of having Google certifications?
In addition to the challenge of passing these exams and updating yourself, it allows you to:
Any user interested in demonstrating their knowledge.
You can take your exams in SkillShop.
Normally there are 49-50 multiple choice questions (theoretical-practical) and to pass you need to have passed 80% of the questions.
The duration is usually 90 minutes.
One year or 12 months.
Google certifications are free.
If you do not pass the assessment, you will be able to take it again after 24 hours.
You have study guides to prepare them in Google Skillshop (former Google Academy) and you can complement it with Google's official forums and YouTube channels.
Meet the necessary requirements to be a Google Partner. In 2021, the requirements change regarding:
In short, the requirements are tightened in terms of increasing the necessary advertising investment and the number of users with different certifications, when there is more than one eligible user.
Google will launch the new Partner Program in 2021 in which the requirements will be tougher than the current ones.
My recommendation is that you don't think about it and introduce yourself, as it can help you professionally, especially if you want to be a Google Partner.
Certifications are currently free and you can apply as many times as you want.
