The “bowling pin strategy” implies Traxia will focus their initial marketing efforts on a single niche, then expand to broader market niches from there. Their goal is to create a ‘network effect’ by using their own blockchain ecosystem, which is designed to ensure transparency and trust.
The strategy can be broken down into three stages. If you haven’t already, it would be helpful to read about the actors and their roles in Traxia’s ecosystem detailed in this short article.
Stage 1
With the bowling pin analogy in mind, the initial pin to focus on would be the first actor — the Seller. The goal is to finance seller’s B2B trades with an increasingly common acceptance.
Traxia believes that “establishing partnerships with distributors that have an existing relationship with those suppliers and a vetted interest in successfully financing such deal can enable instant scale.”
To achieve that instant scale, partnerships between the exporters, importers, and distributors of Europe and China are first on Traxia’s to-do list.
In the whitepaper they claim, “We are already in positive talks with major players and working together with a team belonging to Intermarché which in 2016 had a turnover that surpassed €30bn USD.”
Traxia will rely on their Loan Warehousing Facility to accelerate growth and provide what they believe is a healthy advantage over competitors due to their ability to streamline the entire trading process.
Using the Loan Warehouse gives the project a head start by allowing “different markets with large gaps in trade credit and traditionally low default rates” the opportunity to get involved.
As the project gains traction, Traxia will move toward larger independent investors and banks in order to decentralize the market in Stage 3.
Stage 2
Once the initial client base is established, Traxia will encourage word-of-mouth campaigns through their referral program.
Stage 3
In order to get the project fully decentralized, Traxia will target broader market adoption by appealing to global investors (such as hedge funds) in order to increase its recognition as a reliable ecosystem.
“Education will again be key. Traxia will need to show investors how they can tap into a new market of standardized trade assets on the basis of immutable smart contracts that is only accessible through the Traxia Ecosystem and its partners.”
Disclaimer: This article is to be used as supplementation to your own due diligence, and should not be taken as legal or financial advice. All quotes were taken directly from the whitepaper. I aim to provide an unbiased summary of the whitepaper by maintaining its integrity and withholding opinion.
Author Account
Links:
Join the presale — https://www.traxia.co/token-sale-info
Bounty Info — https://bitcointalk.org/index.php?topic=3021679.0
Telegram — https://t.me/traxiafoundation
Whitepaper (PDF)-https://docs.wixstatic.com/ugd/baba69_30f719c55f344ab7ae44715a4d287811.pdf
