HOW MAXDATA BLOCKCHAIN TECHNOLOGY CAN REVOLUTIONISE YOUR SALES
Thanks to the invention of Blockchain technology and the use of cryptocurrencies, a wave of decentralisation is taking place in many industries.
Big, centralised companies are effectively losing their monopoly over money and data. From banks to data giants and governments, this decentralisation is transforming traditional industries.
While this new situation might be intimidating for centralised companies, it offers many exciting opportunities to build new services for businesses and consumers alike.
THE BENEFITS OF USING BLOCKCHAIN TECHNOLOGY:
● General data is available, while personal data is anonymous
● Provides trust between two unknown parties, allowing decentralisation
● Blockchain has an immutable history of transactions
● Data is safe and secured on decentralised servers
● Cost-effective and direct payment solution for small transactions
The above points are all crucial to build tomorrow’s business model and the blockchain allows the MaxData.io platform to provide benefits to both consumers and service providers.
THE MAXDATA SOLUTION
MaxData.io is revolutionising online purchasing methods and providing a new concept for obtaining services.
Our platform gives service providers access to anonymised user data, and the ability to send users offers with their consent. It transfers the search and negotiation stage from the customer to the service provider and creates a direct relationship between them.
Working together directly has many benefits. Companies can discard the expensive overheads and marketing costs, thus allowing them to be in a position to offer more competitive deals and therefore achieve more business.
COMPANIES BENEFIT FROM:
● Direct access to consumers
● Full understanding of consumer needs
● Transparent relationships with customers
● Reduced marketing costs, without middlemen
● Lower overheads mean increased gross margins
● Ability to send relevant offers that match consumer’s needs
● Business intelligence giving a clear picture of the current market
CONSUMERS BENEFIT FROM:
● The best possible deal in the marketplace
● Reduced expenses
● Receiving tokens for sharing their anonymous data
● Eliminating spam and irrelevant offers
● A quick and easy way to switch service providers
● Having the burden of comparing offers taken out of their hands
HOW THE BLOCKCHAIN WORKS
Let’s say we have a user looking for cheaper gas, electricity, phone bills, etc.
They log into MaxData.io, fill out the simple template stating what services they are interested in and how much they are currently paying for them.
This data is then encrypted and held on our secure external servers.
This template provides all the relevant information providers need in order to offer a quote.
Based on this data, the providers can send a user a personalised offer taking all this information into account.
Should they decide to send a user an offer, each one of these companies will need to give tokens to the prospective user in order to send them their one-time offer.
Once a user has received all the offers, they can decide which one suits them best. They can then click their approval and send the rest of their details to close the deal.
This new transaction is automatically updated on the public database, and other service providers can use this updated information to make an improved offer.
Using the blockchain ensures the general transaction data is recorded transparently, while personal data is encrypted and only accessible by the user — and then, should the user decide to proceed, to the chosen provider.
This setup is helpful for both users and service providers. Users will receive only those offers that match the data they supplied — based on price, location, age, etc.
The service providers are now able to pinpoint and target users that are actively looking for the service or product that they can supply.
Therefore, service providers no longer have to pay for advertising or data and can instead target those who they know are actively seeking their products.
Additionally, service providers can add their new offers and deals directly to the platform. This enables them to reach potential consumers directly and stay constantly competitive.
Service providers can see what deal the customer currently has, allowing them to refine their offer into one that is truly attractive to the customer.
Using Maxdata.io dramatically increases a service provider’s chances of ‘closing the deal’