We're not really adding players over the last 3 months, but I don't see a decline here. The devs have found advertising on the Brave browser to have a high success rate, and with accounts which tend to stick around a while.
They're just refining the new player tutorial before pulling the trigger on a larger campaign.

Glad to hear you made the right call on Chainlink.
I look at the Dark energy crystals I've stacked, ready for the land expansion, and although they've certainly appreciated since I bought them, they can only go a little higher.
In hindsight I should've bought LEOM at a discount, and then paid full price for DEC just before the land presale, but Splinterlands is how I take wins off the table.
I muck around speculating on other stuff, hoping for a moonshot; but of all the projects out there, I think this one has the best chance of scaling well, and going mainstream.